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RocketBux | RocketBux - Mobile Marketing

 

Rocket Engine

For a card issuer, whether it is credit, debit, gift or loyalty, any way that you can enhance the relationship with your cardholder the better it is. RocketEngine™ is uniquely designed to link the swipe of a mag-stripe card at POS to a retailer-specific offer to your cardholder's mobile phone in just a few seconds.

RocketEngine™ delivers a relevant message/offer to the consumers' phone based on the retailer POS location and consumer opt-in preferences. Using payment system protocols, we send a targeted offer based on where the customer is when he has used his card: The offer will be timely, relevant, high value and close by! And it doesn't necessarily have to be an "offer" per se. Instead it could be a message relating to a current marketing program, or to the existing balance on a gift card, or points just earned.

RocketEngine™ is a non-intrusive LBS (Location Based Service) product as it does not use GPS technology but rather relies on identification metrics via the payment industry standard merchant identification.

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